April 25, 2017

PRIME 2017 Trade Shows: Photo Review

By Prime Fitness
PRIME 2017 Trade Shows: Photo Review
ABOVE: PRIME Fitness Booth During Set Up

It’s been a wild month for the PRIME team.   Over the past 30 days, PRIME exhibited at two of the largest fitness trade shows in the world – IHRSA and FIBO.  Here’s a photo update of what went down at both shows. IHRSA – Los Angeles, California The PRIME team flew out to LA to show our world class equipment at the IHRSA show on March 8th – 11th.   With over 350 exhibitors on the show floor, the IHRSA show is the largest fitness show in the USA.  PRIME exhibited with a 20’x50’ sq. ft. island booth that featured a variety of equipment from our 80+ product portfolio. The show units included:

  • Evolution Arm Curl
  • Evolution Chest Press
  • Evolution Leg Extension
  • Hybrid Prone Leg Curl
  • Hybrid Pec/Rear Delt
  • Hybrid Rotary Torso
  • Plate Loaded Extreme Row
  • Plate Loaded Lat Pulldown
  • Plate Loaded Incline Press
  • Functional Trainer
  • PRIME Steel Double Half Rack w/ XL Bench & Adjustable Flat Bench
Also featured in the PRIME booth were dumbbells from our good friends and partners in the UK, Watson Gym Equipment.  Watson Dumbbells are the best dumbbells in the world, if you aren’t familiar with Watson, take a minute to check out their website HERE.
ABOVE: Watson Dumbbells in the PRIME Booth


Overall, the show was a big success for PRIME.  Hundreds of fitness professionals, equipment dealers and gym owners were introduced to PRIME products and our SmartStrength™️ technology.  A BIG ‘Thank You’ to all our friends, partners and customers that came by to visit the booth and say ‘hello’.  We appreciate your support!

 ABOVE: PRIME Team Members, Nick Pang (Watson), Eric The Trainer & Jimmy The Trainer


FIBO – Cologne, Germany As PRIME continues to grow, our mission is to share our innovative equipment throughout the entire world.  As part of that initiative, 2017 marked our second year showing PRIME equipment at FIBO – the leading international fitness trade show.  This year, over 150,000 people attended the show representing over 117 countries across the globe.  PRIME was featured with a 52 sq. meter booth in Hall 6. PRIME showed the following units at the show:

  • Evolution Leg Extension
  • Hybrid Arm Curl
  • Hybrid Pec/Rear Delt
  • Plate Loaded Extreme Row
  • PRIME Steel Half Rack w/ XL Bench
ABOVE: Adam w/ Flex Gym Budapest and Big Ron Partlow


It was great to see so many familiar faces from last year, stopping by the booth again.  We were humbled to sell nearly all our floor pieces on the first day of the show!  In fact, of the show units that sold, we are pleased to share that PRIME equipment can now be found in Germany at Champ Performance and Budapest at Flex Gym!  Thank you for support!

All of the equipment was well received, but one piece in particular was a big draw – the Plate Loaded Extreme Row.  Hundreds of people stopped by the booth to take a spin on the unit and experience the TorqueArm variable resistance technology!

ABOVE: Booth Visitor Demoing the PRIME Extreme Row


Another highlight of the show was the interest in the PRIME RO-T8 handles.  We had the handles for sale in the booth for a Show Special of 100€.  Thank you to everyone that took the opportunity to purchase a pair of the best handles in the world!

 ABOVE: PRIME RO-T8 Handle Customer at FIBO


With the 2017 trade show season behind us, we look forward to seeing everyone again in 2018!  Again, thank you everyone that make these shows so special and showed their support.

Onward and upward. - Team PRIME