The PRIME Difference
It’s what gets us out of bed in the morning. It’s what pushes us to go one step further, five minutes longer or ten pounds heavier. It’s athletes training for a championship or grandparents keeping up with grandchildren. It’s PRIME.
At PRIME, we believe that no matter what the motivation or destination is, everyone can find their personal best. We develop fitness equipment that’s engineered to get you there.
We aim to make world-class, science-forward strength training equipment. What does that mean? It's pretty simple, it means we are committed to using science to relentlessly drive the innovation of better, smarter strength training equipment.
PRIME Fitness equipment is owned and manufactured by Specialty Fitness Systems (SFS), a company proudly rooted in the USA. SFS is a leader in the industry and has been the sole manufacturer of Strive Strength equipment since 2009.
In 2013, SFS acquired the Strive Strength equipment outright. With PRIME, SFS now offers multiple lines of selectorized and plate loaded equipment, power racks, a state-of-the-art Functional Trainer, and a variety of gym accessories.