September 07, 2018

THE SCOOP | What’s Coming From PRIME Fitness

By Prime Fitness
THE SCOOP | What’s Coming From PRIME Fitness

So, it’s September. Wasn’t it just April like last week?  What a whirlwind of a year it has been.  Hard to imagine in a few short months we’ll be welcoming in 2019.  But, we aren’t there yet and there is still another quarter to crush in 2018.  So, the question is, what are we going to do to crush the quarter? The answer: several things. Anticlimactic, sorry.

But it’s true.  We have several really innovative things in the pipeline we are excited to share with everyone.  If you follow us on social media, you’ll know that the recent launch of the RO-T8 4N1 Handle has been exciting.  We’ve launched the product twice in the past 2 months, and sold out each time in a matter of just a few days! Incredible. [Thank you to all of you that have purchased a 4N1 Handle, we hope your back workouts are epic.]

So, the first thing is that we will have the RO-T8 4N1 Handle back in stock and ready for purchase on 9/17 at exactly 5pm EST.  So, if you missed your chance last month, or you just learned about the 4N1 since the launch, this is your moment. Own it. (Essentially just mark it on your calendar).  With the restocking of the 4N1 Handles, we will also be updating the current RO-T8 Family Bundle to include the RO-T8 4N1 Handle.  The new RO-T8 Family Bundle will be available for $920 USD.

We will also be adding a brand new bundle to the website, the Multi-Grip RO-T8 Bundle.   The Multi-Grip RO-T8 Bundle will include both the 14” and 6” 3N1 Handles and the NEW RO-T8 4N1 Handle (20″).  This bundle offers 10 grip variations in just 3 attachments! Yes, you read that right.  At $465 USD, it’s a small investment to make a big impact to any gym or training facility.

From a new product standpoint, we have two more big launches left in 2018.   Again, if you follow PRIME on social media, you’ve seen the new SW | SOLOS we’ve been sneaking peeks of.   At 8” wide, the wedges are unilateral, so they can be adjusted exactly to the user’s squatting mechanics and knee path.  They literally take the “thinking” out of squatting. It is an incredible example of taking a good idea further to create something even better.  The wedges will come as a pair and will be available in 10, 20, and 30 degree options.  We’ll be releasing more details and even doing a product giveaway leading up to the launch, which is scheduled for early October, so stay tuned for more on that.

The other big launch in 2018 will have to remain a little more of a mystery right now, but we can’t wait to share it with everyone soon.  Here’s what we can say, it is a handle variation that takes something relatively ordinary to new heights with a few biomechanical tweaks and a thoughtful design. If you are fans of the RO-T8 Handles,  you’re going to love these too! Expect more info soon on the new handles and an official product launch in early/mid-November.

Lastly, the holidays, they will be upon us in no time at all.  Last year, we heard from a lot of you that you wish we had gift cards to use for holiday gifting. We did a little digging and turns out it’s a pretty simple thing to, so, this year we will be selling gift cards leading up to the holidays.  We are currently working on nailing down the details, so keep an eye out for more information in the next couple of weeks!

PS – I think just about every single one of you have asked about a “PRIME Near Me” page on the website, where you can find gyms with PRIME nearest to you.   It will be live any day now!  We can’t wait to finally have a good answer to that question.

If you have any questions or feedback, get ahold of us at 

This has been The Scoop.  Till next time…

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